America has always loved rhyming brands: 7-Eleven, Famous Amos, Shake ’n’ Bake and Lean Cuisine for example. Add USA Cabernet to the list!

But what sounds like fun is actually serious business, because rhyming brand names are easier to remember than non-rhyming brand names.

Rhymes are also often associated with happy memories and good feelings, which means that people tend to automatically “like” a name that rhymes. Psychologically, rhyme works because people are naturally drawn to patterns, order and rhythms.

A rhyming brand name generates a melodic experience for the customer, making the brand more pleasing, appealing and engaging. As well as memorable.

USA Cabernet? Sounds good.